Freelancers can be a
sweet asset to your team, but you may think we’re biased given our whole
business is based around their work. So, what better way to convince you then
going through all the basics and helping you decide for yourself.
Here we go, a few key
things to think about when you’re umming and ahhing over whether to leap in and
hire a freelancer.
It would hardly be a
good business decision if you didn’t ask yourself why you want to hire a
freelancer. Generally though it’s because you’ve got work that you can’t do
yourself. It could be because you simply don’t have enough time to get it done
or that you don’t have the specialist skills to get it done. We can’t all be
perfect, so you may need a helping hand for sure. The beauty of freelancers is
that you can give them an hours worth of work or a whole shed load, it’s up to
you. And it doesn’t have to be an ongoing thing, so you can simply tap into
their resources and time as and when you need them. Much better than
potentially hiring in a full-time contractor where you have to make a business
case to justify having them.
This might seem a tad
obvious but quite often people start looking to employ freelancers and
temporary workers when it’s getting to the stage of being too late. If you’re
under the pump it’s probably too late. You need to start recognising when you
need help well before it becomes critical. Yes freelancers can pump out some
awesome work in record time, but you can’t expect this to happen all the time.
You need to give them time to work their magic. Plus, if you need a different
type of freelancer that you have never used before you need to give yourself
time to find the right one. It’s less stress all round.
The next question you
need to ask yourself is who do you need? What are the skills you need to tap
into? You may just need someone that can do a bit of everything, a bit of a
generalist, and there are those people around. But more often you will need
some specialist skills, so really understand what you need before you go down
the path of finding someone. For example, don’t just necessarily look for a
developer, but understand what kind you may need.
There are loads of
places you can find a freelancer once you’ve decided it could be the way to go.
We even took the time to list out a few of them. Generally though we wouldn’t be human if we didn’t
say to use us, Yudoozy. You’re already here reading the blog anyway so just pop on over here to see for yourself why you would. Cut through the masses and get vetted,
top of the line freelancers at the click of a button. Easy peasy.
No doubt you’re already clued up about the need for video in your marketing strategy. If not, get onto it, trust us. But we know it doesn’t come cheap, especially if you’re looking for a super good brand video or something where production value will be high. But do you go freelance or do you simply bite the bullet and get someone in-house?
Weigh up the costs
With this one you need to decide and seriously look at how many videos you want to produce. In-house people might bring you cost efficienciesin some areas like labour/salary costs over an entire year but it can also mean some heavy upfront costs like having to buy all your own equipment. One of the benefits of freelancers is that they come with all their gear. They’ve already made the investment for you and they use it every day so they know what they’re doing.
Once you find a good freelancer, don’t be afraid to negotiate for some better rates too. If you lock them in or multiple projects across the year the majority will thank you for the extra and secured business by giving you a better rate. Winning!
In saying that, if you’re a big brand and cost isn’t an issue maybe having someone on hand, in the building all the time for your work is the better option.
Tone and style
Having in-house videographers is a huge advantage when it comes to knowing the business, its values, tone, style, etc etc. They will also be on board with the objectives and be able to clearly understand the business case behind the video.
Freelancers on the other hand may not have this insight. That’s not to say they won’t learn though. A big advantage they bring however is creativity. Don’t get me wrong in-house peeps will still be creative but freelancers will be working with multiple companies in different styles and using different production methods. That means they will be able to bring a different perspective to your project and potentially offer something you haven’t thought of.
Getting it done
Having someone sitting in the same building can be a massive benefit when you have strict deadlines to meet. You will likely have their sole attention and if you’re getting a bit nervous about it all you can just walk over and ask where everything is at.
Freelancers might be a little further away in locality but you need to remember they rely on your business, and hopefully your repeat business. Meeting your deadlines is an absolute must for them or else they’ll be out of pocket.
Content marketers, you’re a bit of a new breed
but you’re certainly proving your worth when it comes to this new-fangled
digital age everyone keeps on talking about. With your ability to look across
different platforms, devise new and interesting content to draw your customers
in and hopefully then convert eyeballs into dollerinos, we think you are one of
the cool kids on the block for sure.
But at a time when some people literally don’t know what you do, what are some of the upsides you can pitch to clients when they’re thinking about taking on a freelance content marketer?
They get all the best bits
Freelance content marketers (that’s you guys)
get the benefit of working across multiple platforms and multiple clients, so
you can try and test a heck of a lot of different variables and see what
delivers the best results. Once all is said and done, your clients will get the
benefit of all your other client’s trial and errors and end up with all the
knowledge you have banked and applied to their content and campaigns. Sometimes
it’s even the little things, like you might have already discovered the best platforms
to spread the word for a B2B company as opposed to B2C, or you may be able to
offer some pretty sound advice on where to start if a business is thinking of
getting into the blogging world. Basically, you’re probably on your way to
being a genius.
You don’t have all that BAU
bizzo to drag you down
Given the fact you’re a freelancer, you get to
swap hats and switch mindsets because of the nature of your work and due to the
fact you’re working on multiple projects all the time. The benefit to your
clients of course is that you never get stuck in that business as usual (BAU)
mindset where it’s easier to tick along with the safety of what you know.
You’re a bit of a risk taker and more inclined to challenge the status quo.
Woooo summer’s here. It might not feel like it just yet but it’s nearly time to grab the jandals and head off down to the beach for some well-earned relaxation time. But before you do, given you’re your own boss now, there’s a few things to consider when it comes to that little thing called your business. Here’s our list of things you need to remember before you jet off into the sun.
Make sure you save for a rainy day
Summer will probably be one of your leanest periods when it comes to work. A lot of businesses shut down for a few weeks and no doubt your clients will be on a go-slow for a wee bit as well, so there might not be a lot of work coming through.
Dealing with money can be a bit of a tricky subject,
especially when you’ve come from a working background where service and
employee rates are set by others. But when you go it alone, there’s no reason
why you have to go in blind to any negotiations or chats about rates.
Here’s a few pointers that may help you out when talking
cash money with any clients.
1. Have a starting point
As with any negotiation you have to come into any client
meeting with a figure in mind. This will probably be your normal hourly rate or
project rate, and will give you a base from which to start from. Nearly every
client meeting you have, you’ll get the inevitable “so how much do you charge?”
question. And you need to have an answer. Yes, you can negotiate from there but
not having a figure will leave you looking a little amateur.
2. Know your bottom dollar
Just as important as knowing your starting figure, you need
to know your rock bottom. This is basically the rate you won’t go below or else
the project or work just won’t be worth your time. It can be hard, especially
if some clients push and push (and they will, everyone wants something for next
to nothing), but you need to stand strong or else you’ll be running your
business at a loss.
3. Don’t be afraid to discount
Discounts are always welcome, especially on the client side.
So when you get a project come in really evaluate what you are getting out of
it. If it’s likely to lead to something bigger, your client is giving you ongoing
work as opposed to one-off bits, or if it’s going to be a good jump into other
industries or companies don’t be afraid to discount your rate. Of course you
don’t want to be crazy low but your clients will appreciate it if you come to
the table with something more competitive.
4. Don’t be afraid to negotiate
Similarly, if you think your clients are offering a figure
that is on the low side, don’t be afraid to negotiate with them. Whether they
simply don’t know market rates, or they’re just being a little cheeky, have an
open discussion with them to ensure you don’t sell yourself short. In the end,
it will mean everyone is happy.
5. Don’t hesitate to renegotiate
Renegotiating is a must, especially if you have been working
with a client for a decent period of time. The market doesn’t stand still and
neither should your rates, you have to factor in increasing costs and market
inflation. You can be smart and make small incremental changes, it doesn’t have
to be a whopping leap in price. Just make sure you outline the reasons why and re-sell
yourself to your client. Make them understand why you’re worth that little bit