Freelance Copywriters: our tips on landing more work. 27.01.2016 : 14:31pm
How to land freelance writing jobs in New Zealand
New Zealand is a small place, but there are plenty of opportunities for you to get work as a freelance copywriter. In an ideal world, you’d be inundated by employers begging for your awesomeness because they saw you on Yudoozy, but in reality you might need to do some chasing yourself to supplement the work the ‘dooz has been getting you.
But how do you land the job? And not just any job but the jobs you want, for the companies you want? Our answer is simple: just ask.
Decide who you want to work for.
Of course, you may already know who you want to work for – sweet, go forth. But if not, start out by getting down and dirty with Google or social media. Basically any site that will help you find a bunch of companies with a little blurb around who they are and what they do.
If you like the sound of them, go stalk them a little more (online of course, don’t hang out creepily by their offices cause that’s just weird). Look at their website, find out who works for them already and most importantly see who is the best person to approach to hunt down a job. Now, being a freelance copywriter you’re probably looking for someone who is the head of marketing or comms, or if it’s a smaller business you may just need to head to the top. Regardless, you’ll probably get put in touch with the right person so don’t stress.
Remember, because you’re a remote worker you don’t have to live in the city they do, you can search further afield. But of course you might want to start off in your own backyard, that way you are free to meet face to face and prove yourself if they like the sound of you.
Once you’ve found who you want to contact you’ve got two options – give them a call or flick them an email or message on LinkedIn.
Cold calling is hard and isn’t received well but emailing definitely gives you a chance to shine, I mean you are a writer after all. When you’re crafting up your intro make sure you cover off the basics like who you are, what you do and who you’ve worked for. But keep it brief. Oh and do your research. Even if it’s a quick line or two, mention something that is relevant to the company, something that lets them know you’ve actually done your homework about them and/or the industry.
Another thing to keep in mind is the tone of the message (duh, we know we don’t have to tell you this, you’re a writer). Your research will show you how they portray themselves to their customers – some will give off a more corporate, authoritative feel and others will be pretty laid back and casual. Balance this with how you want to reflect yourself in your message. And at the end of the day, it’s only a person on the other end so being too stuffy and blah blah probably won’t get you too far.
Coffee… New Zealanders love it. And because they’re a pretty unique bunch in that they’re quite approachable, think about capping off your message with an invitation to chat more.
Back yourself, prove your worth.
If you’ve managed to wangle your way through to a meet and greet with a potential client now’s the time to show off. Not in an arrogant way but in a way that proves they should hire you. Simple really.
Our two top ways to do this are: 1) do your research again, and 2) be personable – let your true personality come out, that way they get to know you (and they don’t think you’re just a recluse who works in your bedroom).
That first point on research by the way is a biggie. Get to know exactly what they do, what they’ve got out there on the world wide web, in the press and on social, and get to know more about their landscape and the industry they’re in. Clients won’t expect you to know everything about them, but they’ll be more likely to hire someone who is willing to learn and has some background knowledge.
And lastly, you don’t need to sit there rattling off who you’ve worked for and what you’ve done in the past as they will have already done their homework and checked out your site and your portfolio. They’re not silly. So listen. Take note of what they want and how they run things now. That way you can let them know how and where you can help.
Want repeat work from them? Tell them you are on Yudoozy (shameless plug) and that’s were you post your availability. Not everyone has heard of us yet (bizarre!) but the availability tracker is a lifesaver for resource and hiring managers. They’ll thank you for it, trust us.
Feel free to reach out and ask advice. We dig helping freelancers get more work.