Freelance videographers vs in-house 03.01.2017 : 13:30pm
No doubt you’re already clued up about the need for video in your marketing strategy. If not, get onto it, trust us. But we know it doesn’t come cheap, especially if you’re looking for a super good brand video or something where production value will be high. But do you go freelance or do you simply bite the bullet and get someone in-house?
Weigh up the costs
With this one you need to decide and seriously look at how many videos you want to produce. In-house people might bring you cost efficienciesin some areas like labour/salary costs over an entire year but it can also mean some heavy upfront costs like having to buy all your own equipment. One of the benefits of freelancers is that they come with all their gear. They’ve already made the investment for you and they use it every day so they know what they’re doing.
Once you find a good freelancer, don’t be afraid to negotiate for some better rates too. If you lock them in or multiple projects across the year the majority will thank you for the extra and secured business by giving you a better rate. Winning!
In saying that, if you’re a big brand and cost isn’t an issue maybe having someone on hand, in the building all the time for your work is the better option.
Tone and style
Having in-house videographers is a huge advantage when it comes to knowing the business, its values, tone, style, etc etc. They will also be on board with the objectives and be able to clearly understand the business case behind the video.
Freelancers on the other hand may not have this insight. That’s not to say they won’t learn though. A big advantage they bring however is creativity. Don’t get me wrong in-house peeps will still be creative but freelancers will be working with multiple companies in different styles and using different production methods. That means they will be able to bring a different perspective to your project and potentially offer something you haven’t thought of.
Getting it done
Having someone sitting in the same building can be a massive benefit when you have strict deadlines to meet. You will likely have their sole attention and if you’re getting a bit nervous about it all you can just walk over and ask where everything is at.
Freelancers might be a little further away in locality but you need to remember they rely on your business, and hopefully your repeat business. Meeting your deadlines is an absolute must for them or else they’ll be out of pocket.