Marketing must-haves for freelancers 11.05.2016 : 11:42am
Becoming a freelancer now means you are your own marketing department. You must now continue to get your name and your “brand” out there into the big wide world (or at least your city anyway).
Now we know it can be hard and a little tricky to start off with. So, before you set off we thought we’d make sure you had all the basics covered – that way any potential clients who go and have a little stalk of you online aren’t left thinking “amateur hour”.
1. Set up a website or portfolio, and a good looking one at that.
You’d be surprised how many people don’t bother to slap up a website or put one together that clearly has been done in like an hour. Now we know you’re better than that, so make sure you set your site up properly before you get going and give it lots of love. There’s no point putting little effort into it now, as you’ll get nothing from it in the long run.
A few bits you will need to have on your site:
A bit about you. That way clients can get to know you as a person and what you can offer. Remember, skills aren’t everything as lots of people have similar skillsets, you need to make sure your personality shines too.
Show off your work. A portfolio is a definite, I mean how else are people meant to see what you can do. As you grow too, make sure you continue to add recent work to it. People want to easily see what you’re up to at the moment not your small job for a random 5 years ago.
Contact details. This sounds obvious but you want your details to be prominent and easy to find. Offer multiple ways for people to get in touch with you, that way you’ll never miss out.
Have a custom URL. Nothing screams amateur like having a URL that was clearly given to you free when you created your site. Invest in a custom URL, something like yourbusiness.co.nz. It’s pretty cheap, it’s easy to remember, and it gives you some credibility.
2. A legit social media presence.
You don’t have to be Beyoncé and have 10 gazillion followers on every platform but you need to be somewhere, and you need to be active. Now that’s not to say you need to be on every single platform available but pick the ones that will work best for you and that will put you in front of the people you want to work with. Start off small with LinkedIn, Twitter maybe, and go from there. Oh and consider blogging, that way you have your own content to promote too.
Our biggest pointer here is don’t mix your personal and work accounts. Clients do not need to see your Saturday night drunken escapades on Facebook. Keep it clean.
3. Set up a Yudoozy account
Yudoozy is a pretty easy place to find work and get your name and portfolio in front of some awesome companies in Kiwi land – even if we do say so ourselves. Set up is super simple too. Just sign up, set up your portfolio, personal details and preferences and most importantly keep your availability up to date.