Pitching yourself as a freelance content marketer 07.12.2016 : 13:17pm
Content marketers, you’re a bit of a new breed
but you’re certainly proving your worth when it comes to this new-fangled
digital age everyone keeps on talking about. With your ability to look across
different platforms, devise new and interesting content to draw your customers
in and hopefully then convert eyeballs into dollerinos, we think you are one of
the cool kids on the block for sure.
But at a time when some people literally don’t know what you do, what are some of the upsides you can pitch to clients when they’re thinking about taking on a freelance content marketer?
They get all the best bits
Freelance content marketers (that’s you guys)
get the benefit of working across multiple platforms and multiple clients, so
you can try and test a heck of a lot of different variables and see what
delivers the best results. Once all is said and done, your clients will get the
benefit of all your other client’s trial and errors and end up with all the
knowledge you have banked and applied to their content and campaigns. Sometimes
it’s even the little things, like you might have already discovered the best platforms
to spread the word for a B2B company as opposed to B2C, or you may be able to
offer some pretty sound advice on where to start if a business is thinking of
getting into the blogging world. Basically, you’re probably on your way to
being a genius.
You don’t have all that BAU
bizzo to drag you down
Given the fact you’re a freelancer, you get to
swap hats and switch mindsets because of the nature of your work and due to the
fact you’re working on multiple projects all the time. The benefit to your
clients of course is that you never get stuck in that business as usual (BAU)
mindset where it’s easier to tick along with the safety of what you know.
You’re a bit of a risk taker and more inclined to challenge the status quo.
You bring a fresh approach to
Similar to the fact you don’t get bogged down
with the same old stuff everyday, sell yourself on the fact that you are able
to take a unique and refreshing look at your clients content and strategy.
Because you sit outside the walls of the company, you can cut through all the
jargon and bull some companies forget about when they’re immersed in it
everyday. Frankly, you can get a better perspective on what the customer
actually will respond to and deliver it in a way you know will perform. Just
because the boss has discovered “the Facebook” for the first time doesn’t mean
they should go gung-ho ahead with it – and you can tell them that.
They only pay for what they
Even though you do an amazing job and every
company should be lining up to take you on, you’re a freelancer for a reason.
And the biggest benefit of that is that clients don’t have to pay you for
full-time hours. Especially small start-ups where money is tight, or
businesses where content marketing may only make up a small part of their
marketing strategy, they can engage you when and how they need you. They don’t
have to get their other marketers to take a crack at this content stuff, and
nor do they have spend money on wasted hours.