The Do Nots of freelancing (Pt 2) 21.09.2016 : 13:14pm
Earlier in the year we gave you our take on the
do nots of freelancing. It was basically the lowdown on how not to
behave with your clients now that you are off venturing on your own. Well, now
that you are a little bit further down the line we thought we would give you a
few more pointers on how not to freelance. Generally, we know you’ll be beyond
this but it’s always a good thing to take a look over it all and check yourself
- you don’t want bad habits creeping in.
Don’t expect work to come to you.
Most freelancers aren’t lazy, in fact the
opposite. But sometimes you can rest on your laurels, especially when you feel
like you have enough work coming through, and just expect customers to flock to
you. But as we know freelance work can’t be taken for granted and you need to
continually nurture new and existing relationships to make sure you have enough
moolah coming in.
Unless you’ve got work coming out of your ears
and you are earning mega bucks or are turning work away, make sure you still
get out there and pitch your services into businesses you’d like to work with.
Least then when a dry spell hits you’re not starting from scratch and you have
contacts to hit up.
Don’t get lazy and procrastinate.
There is always a time when we literally can’t
be bothered and procrastinate work. Hey, we’re human. But unfortunately now
that you work for yourself, time lost is money down the drain. So while a once
off is ok, regularly putting off work means you simply won’t meet deadlines.
And not meeting deadlines means you’ll lose clients. It’s a downward cycle that
doesn’t end well.
Don’t overcharge, under deliver.
charge out at a good rate, and that’s the point as you have your own overheads
to look after. And of course, you’re worth it. But when companies are looking
at your invoices and seeing a hefty sum but getting bad service in return then
of course they are going to be disappointed. Their disappointment will also
mount quicker than say the guy sitting next to you at work who does nothing.
So in short if you’re
wanting to charge out at a good rate, and of course keep your clients in the
process, overcharging and under delivering is a big no-no.
Last but definitely not least, communication, or
your distinct lack of communication, will be a freelance career killer. There
is a fine line between how much is too much but you will soon learn how each
client likes to be treated. You also need to figure out the ways they like to
be contacted - are they into regular catch up coffees or are they happy with
the odd email? Get to know them, communicate how they want to and trust will
build between you.